T-Mobile to stop selling BlackBerry products

BlackBerry CEO John Chen miffed with the business strategy of T-Mobile and decided to stop the contract with the networks.

• BlackBerry remains difficult until the end of next year / BlackBerry leadership series

T-Mobile, and BlackBerry will not sign a new contract from 25/4. Photo: Forbes.

BlackBerry announced the T-Mobile network will stop selling its smartphones after the date of 25/4. The existing customers will still be entitled to all rights, just a contract between the carrier network with Canada terminated and no new signed.

John Chen, CEO of BlackBerry said: "This is unfortunate, but we need to act in the best interests of the client". Above T-Mobile has yet to give any comments.

The termination of the BlackBerry smartphone business is not much impact on the booth of T-Mobile by the network from 2013 has reduced phone sales "Beam-law" because of low demand.

According to specialized technology pages Theverge (USA), decided on a campaign resulting from antagonizing the T-Mobile BlackBerry launch praises due. T-Mobile have been sending emails to customers who use their BlackBerry in May 2/2014 , encouraging them to switch to Apple's iPhone. John Chen knows this and has spoken out calling plans from T-Mobile is not satisfactory and ignorance.

CEO John Legere shooting of T-Mobile had to apologize and suggest donated 250 USD for customers who want to upgrade their old phone to the new BlackBerry models. But John also donated $ 200 BlackBerry subscribers switch to another company's products. This action caused 94% of people using T-Mobile BlackBerry owns the plant switched to other manufacturers.

The decision to terminate the contract for strategic reasons by both parties no longer fit together pushed the share price up BlackBerry on NASDAQ than 1% to $ 8.17.

In 2013, opponents of the BlackBerry have eaten most of its market share, while Google's Android ranked number one, holds 57% market share. Apple ranked second with 39% and Windows Phone (Microsoft) with 2.5%, ranked No. 3. According to the survey results of companies IDC, BlackBerry at No. 4 with 1.5% market share in the hands.

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